the school of hard VOX

Recession: Blessing or Curse?

nobody@vox.com(habit47) — Wed, 30 Jul 2008 08:53:41 +0100

So, y'all noticed the Credit Crunch?
Personally I think the whole mess could be quite easily alleviated.

It is, however, a great time to grab change by the nuts and TUG.
My market, the freelance creative hive, is drying up. As a result, I'm forced well out of the comfort zone.
Sleepless nights are good for one thing, at least: THINKING TIME.

You're forced to re-evaluate, a very interesting thing indeed.
Last night I was kept up by listing my top five companies to work for.
I ask a lot from whomever employs me, so it wasn't easy. Nonetheless, here they are:

5. Anomaly: An ad agency. Not an ad agency. I like it.
4. Google: If you've ever read The Google Story, you'll understand. Can you imagine if Google did global energy?
3. IDEO: Because design is a curious thing, and I like their ideology.
2. W&K Delhi: Because I'll get to see the frontline of an emerging global power. And skydive in the Himalayas.
1. Habit47 INC.: Because I like to work with people, not for them. And if I can't work with myself, I'm doomed.

Coming soon, my theory on the Ad industry, what it's become and what it needs to be.

Feeling, adventurous,

habit47

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Imagineering: A portfolio of ideas by AlphaBerk

nobody@vox.com(habit47) — Thu, 24 Jul 2008 12:56:07 +0100

Imagineering: Ideas by AlphaBerk

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Octagonwrong: Thinkshunist.

nobody@vox.com(habit47) — Thu, 12 Jun 2008 10:29:18 +0100

Meet Leander James Branson Thom. Genius.

Watch. Save Rainforest. Pass on. Save more Rainforest. Simple.

Hire him.

Feeling, grateful saving the Rainforest is this easy,

habit47

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And now a few words from Bob

nobody@vox.com(habit47) — Tue, 03 Jun 2008 17:13:30 +0100

Just finished reading 'And now a few words from Me' by Bob Garfield.
The man has some smart things to say, both to the ad industry and the audience it aims at.

And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All

Bob Garfield

Worth your time.

Feeling, refreshed,

habit47

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Boost your Rep.

nobody@vox.com(habit47) — Tue, 11 Mar 2008 16:27:28 +0000

As (regrettably) an ad guy trying to cope with the ever-expanding chaos that is the WWWorld, I can use as much help as I can get. If it helps my clients, it helps me. So this nifty online reputation monitoring software, BrandsEye, can help put habit47 aboard his eco-friendly jetyachtsubhub sooner and developing clean, safe energy systems before he becomes too rickety.

Even if it's not 100% relevant to you, it's still pretty damn interesting. Wonder how long before personal reputation monitoring software becomes a Facebook app?

Feeling, like I'm turning AlphaGeek and I don't care who knows it,

habit47

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Ad imitates art imitates life imitates art imitates...

nobody@vox.com(habit47) — Sat, 23 Feb 2008 16:22:20 +0000

Honda "Cog"

vs.

Vodafone "Pounds"

vs.

Guinness "Tipping Point"

vs.

Reese's "No wrong way"

vs.

Tekserve "Listen to your iPod"

vs.

Dick Thompson "Brand Loyalty"

vs.

you get the idea. But in case you still haven't:

Musica DVD Sale June 2007

Feeling, like I'm wondering whether ads should lock onto pop culture or lead it,

habit47

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One good. One bad.

nobody@vox.com(habit47) — Wed, 13 Feb 2008 15:37:52 +0000

My Adman's Portfolio blog is in a poor state.
So, rather than send you there, I'll show you what's tickling my funny and (s)ad bones.

This is awesome:

Why did they wait so long to tell this story?

This is not:

Give him WOOD? A peepee joke? Are you fucking KIDDING me?

Here's a little behind the scenes action.

I'd love to load some off-camera shots, but for some reason VOX is acting up today.
In the meantime, you can sit back and enjoy this:

Samwise speaks TRUTH. That's what he does.

I'll try again later.

There you have it. My honest, and most humble, opinion.

Feeling, bipolar,

habit47

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Four legs good, two legs bad.

nobody@vox.com(habit47) — Fri, 25 Jan 2008 17:21:38 +0000

Worthy genius fresh from the Animal Farm.

Feeling, all fired up,

habit47

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Only funny if you're not Vegetarian.

nobody@vox.com(habit47) — Mon, 03 Dec 2007 09:32:13 +0000

Indeed.

Feeling, carnivorous,

habit47

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If it makes people talk...

nobody@vox.com(habit47) — Mon, 17 Sep 2007 22:28:29 +0100

It might just make them buy.

A gorilla sells you chocolate - welcome back to AdLand.

1. This ad is doing the rounds = viral power
2. This ad makes people smile = so does chocolate
3. This ad is an ad AND entertainment = courageous client, talented suit, happy creatives
4. This ad was a talking point at a party I went to = it's got people's attention
5. This ad has spawned parodies = people are getting involved:

Great Ape plays Great Drums

I have a sneaky feeling the rest of this campaign is going to do some SILLY tricks...and snatch a fistful of awards.

Feeling, liberated by brave new ideas,

habit47

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