14 posts tagged “advertising”
So, y'all noticed the Credit Crunch?
Personally I think the whole mess could be quite easily alleviated.
It is, however, a great time to grab change by the nuts and TUG.
My market, the freelance creative hive, is drying up. As a result, I'm forced well out of the comfort zone.
Sleepless nights are good for one thing, at least: THINKING TIME.
You're forced to re-evaluate, a very interesting thing indeed.
Last night I was kept up by listing my top five companies to work for.
I ask a lot from whomever employs me, so it wasn't easy. Nonetheless, here they are:
5. Anomaly: An ad agency. Not an ad agency. I like it.
4. Google: If you've ever read The Google Story, you'll understand. Can you imagine if Google did global energy?
3. IDEO: Because design is a curious thing, and I like their ideology.
2. W&K Delhi: Because I'll get to see the frontline of an emerging global power. And skydive in the Himalayas.
1. Habit47 INC.: Because I like to work with people, not for them. And if I can't work with myself, I'm doomed.
Coming soon, my theory on the Ad industry, what it's become and what it needs to be.
Feeling, adventurous,
Just finished reading 'And now a few words from Me' by Bob Garfield.
The man has some smart things to say, both to the ad industry and the audience it aims at.
Worth your time.
Feeling, refreshed,
habit47
As (regrettably) an ad guy trying to cope with the ever-expanding chaos that is the WWWorld, I can use as much help as I can get. If it helps my clients, it helps me. So this nifty online reputation monitoring software, BrandsEye, can help put habit47 aboard his eco-friendly jetyachtsubhub sooner and developing clean, safe energy systems before he becomes too rickety.
Even if it's not 100% relevant to you, it's still pretty damn interesting. Wonder how long before personal reputation monitoring software becomes a Facebook app?
Feeling, like I'm turning AlphaGeek and I don't care who knows it,
habit47
vs.
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vs.
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you get the idea. But in case you still haven't:
Feeling, like I'm wondering whether ads should lock onto pop culture or lead it,
My Adman's Portfolio blog is in a poor state.
So, rather than send you there, I'll show you what's tickling my funny and (s)ad bones.
This is awesome:
This is not:
Here's a little behind the scenes action.
I'd love to load some off-camera shots, but for some reason VOX is acting up today.
In the meantime, you can sit back and enjoy this:
I'll try again later.
There you have it. My honest, and most humble, opinion.
Feeling, bipolar,
It might just make them buy.
1. This ad is doing the rounds = viral power
2. This ad makes people smile = so does chocolate
3. This ad is an ad AND entertainment = courageous client, talented suit, happy creatives
4. This ad was a talking point at a party I went to = it's got people's attention
5. This ad has spawned parodies = people are getting involved:
I have a sneaky feeling the rest of this campaign is going to do some SILLY tricks...and snatch a fistful of awards.
Feeling, liberated by brave new ideas,
