13 posts tagged “advertising”
Just finished reading 'And now a few words from Me' by Bob Garfield.
The man has some smart things to say, both to the ad industry and the audience it aims at.
Worth your time.
Feeling, refreshed,
habit47
As (regrettably) an ad guy trying to cope with the ever-expanding chaos that is the WWWorld, I can use as much help as I can get. If it helps my clients, it helps me. So this nifty online reputation monitoring software, BrandsEye, can help put habit47 aboard his eco-friendly jetyachtsubhub sooner and developing clean, safe energy systems before he becomes too rickety.
Even if it's not 100% relevant to you, it's still pretty damn interesting. Wonder how long before personal reputation monitoring software becomes a Facebook app?
Feeling, like I'm turning AlphaGeek and I don't care who knows it,
habit47
vs.
vs.
vs.
vs.
vs.
you get the idea. But in case you still haven't:
Feeling, like I'm wondering whether ads should lock onto pop culture or lead it,
My Adman's Portfolio blog is in a poor state.
So, rather than send you there, I'll show you what's tickling my funny and (s)ad bones.
This is awesome:
This is not:
Here's a little behind the scenes action.
I'd love to load some off-camera shots, but for some reason VOX is acting up today.
In the meantime, you can sit back and enjoy this:
I'll try again later.
There you have it. My honest, and most humble, opinion.
Feeling, bipolar,
It might just make them buy.
1. This ad is doing the rounds = viral power
2. This ad makes people smile = so does chocolate
3. This ad is an ad AND entertainment = courageous client, talented suit, happy creatives
4. This ad was a talking point at a party I went to = it's got people's attention
5. This ad has spawned parodies = people are getting involved:
I have a sneaky feeling the rest of this campaign is going to do some SILLY tricks...and snatch a fistful of awards.
Feeling, liberated by brave new ideas,
This spot for Epuron was nudged off the Grand Prix at the Cannes Ad Festival this year:
The winning spot, for Dove, looked like this:
Now, in my honest opinion, only the judges know why this happened.
Sure, the Dove spot made for a very powerful viral. I know because I saw it months ago
and it got sent to me about a dozen times that day.
But the ad for the wind was really touching - it was really more of a beautiful short film
than an ad. Both spots are worth watching again and again and I doubt you haven't already replayed both already. Still, that wind spot just blew me away (and I hate the wind) so I broke one of my rules and posted what should have been a Namebadge blog here. Don't say I never share anything with you.
Feeling, inarticulate,
P.S. It might be worthy to note that 'The Wind' has racked up some impressive stats on Technorati.
